Final Evening Look

 

 

 

This is my shoot for my evening look. I like the way the photos have turned out and how the hair and make-up has photographed. I chose to shoot my look inside in the evening so that I wasn't shooting with natural light. I also think the look works well placed against the backgrounds of the cow skin wall and the coloured wallpaper, as it looks luxurious and elegant which fits in with the evening look. I feel that my look suits the Urban Decay brand, as it is slick and is beauty make-up, but it has a slight edge to it with the back brushed brows and the glitter in the corners of the eyes.

Urban Decay Evening Looks: Moodboards

Make-Up Moodboard: 

 

Hair Moodboard: 

For my Urban Decay evening look, I have designed a dark matte smokey eye look with a dark matte lip, back brushed brows and matte skin with highlight, a slight blush, and contour and I will dab some silver glitter in the inner corners of the eye. I will pair this make-up with a sleek low ponytail with a strong side parting in it to create a striking look.
I will be using a dark haired model with pale skin and full eyebrows, as I feel she will suit the look well, and she will also fit in with the Urban Decay look, who often seem to use pale skin models with thick eyebrows.

 

This is my designed look. I will start by applying Kryolan foundation in 'Alabaster' mixed with Illamasqua matte primer to the face, ears and neck, blending well. I will then contour the face slightly with 'OB2' foundation and blend well. Then I will powder the skin lightly and apply bronzer to deepen the contoured areas. I will then use an Illamasqua blush in 'Ambition' applied sparingly to the cheeks and finish the skin by brushing highlighter across the cheekbones, centre of the nose, and the forehead. For the eyes, I will line the upper and lower waterline with a black pencil and then prime the eyelids. I will then apply 'defy' eyeshadow from the Urban Decay 'Vice 3' palette all over the lid and crease of the eye and blend the edges well to give a soft smokey look. Then I will apply some silver glitter to the inner corners of the eyes using a primer to help it stick. I will apply mascara to the upper and lower lashes and then apply individual lashes for a more glamourous look. I will fill in her brows with a dark brown shadow and back brush them with clear mascara to make them appear even thicker and to give more of an edge to the look, as the Urban Decay slogan is 'Beauty with an edge'. Finally, I will line and fill the lips with MAC lip pencil in 'chestnut' and finish with MAC 'cyber' lipstick applied on top.  

Sources: 

• www.au.gwn7.yahoo.com -(Viewed 10th April 2015) 
• www.bloglovin.com -(Viewed 10th April 2015) 
• www.careforhair.co.uk -(Viewed 10th April 2015) 
• www.co-coerativepahrmacy.co.uk -(Viewed 10th April 2015) 
• www.designsnext.com -(Viewed 10th April 2015) 
• www.eyeshadowlipstick.com -(Viewed 10th April 2015) 
• www.fashionsy.com -(Viewed 10th April 2015) 
• www.imgarcade.com -(Viewed 10th April 2015)  
• www.lamodedallas.com -(Viewed 10th April 2015)  
• www.necolebitchie.com -(Viewed 10th April 2015)  
• www.ourvanity.com -(Viewed 10th April 2015)  
• www.pagesay.com -(Viewed 10th April 2015)  
• www.pintrest.com -(Viewed 10th April 2015)  
• www.scanfree.org -(Viewed 10th April 2015)  
• www.thevandallist.com -(Viewed 10th April 2015)  
• www.viralfashion.com -(Viewed 10th April 2015)  
• www.youtube.com -(Viewed 10th April 2015) 

Final High Summer/ Beach Look

I decided to take the makeup and hair design that I did for my timed assessment and re-shoot it, but this time to use as the high summer/ beach look instead, as I felt the look fitted better with this time of the year than it did with Spring/ Summer. 

 

 

 

I am much more pleased with the outcome of this shoot than I was of my timed assessment shoot, as I feel the setting of the pool side and the tropical plants offsets the hair and makeup well and really brings a beachy summer vibe to it. I personally also prefer location shoots to studio shoots as they add interest to the final image, and the natural lighting gives a soft glow to the skin which is what I wanted to achieve. 

Below are some images that I took on a different camera to the ones above, and the photos have come out with a slight blur on them which gives them a glowing and radiant effect which I like, although the images as a whole are not quite as clear as the ones above, but the blurred glow on them goes with the summer/ beach look quite well. 

 

Urban Decay advertisements vs. other beauty brands

In Urban Decay's advertisements, they seem to have a pattern running through in which they use either the same model, or models of very similar looks, e.g. pale skin, dark hair and thick eyebrows. The majority of photos used are from the shoulders up and portray simple yet bold make-up to capture the audiences attention. However, there are also some exceptions where blonde models are used and occasionally the make-up can take a more artistic edge to it, such as in the 'Electric palette' campaign where bright colours are randomly slathered over the models faces. This shows that their advertising looks can range from high street that reach out to the masses, to editorial that may target a more specific audience. The campaigns are most often shot in a studio environment or often with a bold patterned background.

(http://fashiontrendseeker.com/page/33/?0=%3FglamLinkTarget%3Bcsc%3Dgcelb -Viewed 5th April 2015)

(http://megasabi.com/explore/?p=34413 -Viewed 5th April 2015)

(http://megasabi.com/explore/?p=34413 -Viewed 5th April 2015)

 Brands that are often categorised with Urban Decay, a high end high street brand, are 'Benefit' and  'MAC'. MAC's advertising can also range from high street relatable to very editorial and high end, and often use celebrities such as Lady Gaga, Miley Cyrus, Rihanna, Brooke Shields to name a few, to model for their campaigns and endorse their brand. MAC advertisements are perhaps more fashion forward and editorial than those of Urban Decay. MAC also use a wider range of models than Urban Decay and they too seem to photograph their campaigns in the studio setting. 

(http://www.mobilecommercedaily.com/mac-cosmetics-targets-vogue’s-affluent-customers-via-ipad-sponsorship -Viewed 5th April 2015)

(http://imgkid.com/mac-makeup-advertisement.shtml -Viewed 5th April 2015)

(http://pixshark.com/mac-cosmetics-ads-2014.htm -Viewed 5th April 2015)

Benefit's style of advertising is very different to both Urban Decay and MAC, as they often use dolls and cartoon like figures, or they have a very retro style in their campaigns with pin up girls, it is sometimes difficult to tell if the models are real or if they are cartoon images or drawings. Urban Decay and MAC are the most editorial of the 3 brands.  

(http://www.thedrum.com/news/2014/02/03/benefit-cosmetics-appoints-devries-slam-brand-activations-activity-kicking-brow-arch -Viewed 5th April 2015)

(http://cosmetics.qwriting.qc.cuny.edu/2013/02/27/theyre-real/ -Viewed 5th April 2015)

(https://anthonymerante.wordpress.com/tag/advertising/ -Viewed 5th April 2015)

Final Urban Decay Summer Look (Timed Assessment)

 

 

 

This is my final summer look in the style of Urban Decay which I created during my timed assessment. I am very pleased with the outcome, as I managed to create the bronzed dewy skin and a light gold smokey eye and bright lip that I wanted. I am also pleased with the hair as it looks slick, however, it may have looked better on my model if I had put a bit more volume in the top of the style, as it is not the most flattering for her face shape. 

Colour Challenge

 

We were given a 'colour challenge' in our practical lesson in which we received a black and white image and had to translate the make-up into complimentary colours.  

 

 

 

This is my interpretation of the black and whit image into complimentary colours. I chose to work with blue, orange and purple which I think creates quite an effective overall colour scheme. It was a tricky look to re-create as the lines around the eyes are so straight and geometric in shape. I also could have done the lips slightly more symmetrical. The task was a good practice exercise as it really made me think about the use of colour and how it is placed on the face. It reminds me also of my chosen brand, Urban Decay, as they like to be experimental with their looks and they also include various bright and electric colours in their palettes.  

Urban Decay Summer Look: Practice

 

 This is my face chart for my Urban Decay inspired summer look. I have chosen to create a dewy, bronzed skin with contour, a subtle metallic gold smokey eye, back brushed eyebrows and orange lips. 

 

 

  

I started by mixing satin primer with Kryolan foundation in 'G177' and 'FS 38' and buffed into skin well to give a slight tanned and dewy skin look. I then contoured my cheeks, nose and forehead with 'OB4' to create a deep contour look. I then lined my upper waterline with a brown MAC eyeliner pencil. Next I primed my eyelids with Urban Decay primer and used the Urban Decay Naked palette, applying 'half baked' across my eyelids and on the inner corners of my eyes, and blended 'smog' into the outer corners. I then applied lots of mascara to the top and bottom lashes. Next I back brushed the eyebrows with a clear mascara to give a more fashion forward look. Finally I applied Revlon matte balm in '245' to the lips. 

 

Here, I applied vasaline over the eyelid to create a more wet look, however I did not like the results as I think it took away from the metallic in the eyeshadow. 

I am pleased with the look I have designed and feel it embraces summer well, with the bronzed dewy skin and bright orange lips. When I create this look in my timed assessment, I will layer some orange aqua colour underneath the Revlon matte balm to make the orange colour really pop. I will also make my contour slightly stronger so it shows up on camera better.