Urban Decay is almost as well known for its beautiful packaging as it is for is high quality make-up. Each range is given its own unique packaging, often based around mirrored looks to match their shop interiors, such as the sheer revolution lipsticks, and also floral designs and striking patterns in purple tones, such as the 'Nirvana build your own palette' and the 'Vice' palette.
 |
| (http://www.makeupandbeautyblog.com/face-of-the-day-fotd/urban-decay-vice-2/ -Viewed 12th February 2015) |
 |
| (http://www.urbandecay.com/nirvana-by-urban-decay/507.html -Viewed 12th February 2015) |
Urban decay is mainly aimed at the age range of 15-40, quite a wide age range, so the packaging is appropriate for the target audience as it is sophisticated with an element of fun and edge. It's products also suit their target audience as there are bright eye palettes for younger customers such as the 'Electric palette' and more sophisticated shades of lipsticks and shadows for the more mature customer.
 |
| (http://www.urbandecay.com/electric-pressed-pigment-palette-urban-decay/421.html -Viewed 12th February 2015) |
 |
| (http://www.urbandecay.com/revolution-lipstick-by-urban-decay/378.html -Viewed 12th February 2015) |
Urban Decay are renowned for their 'Naked palettes' which are amongst their best selling products, alongside their 'Eyeshadow primer potions' and their 'all-nighter long lasting setting spray'. This is because they are products of quality which can be used to create any look and suit all ages and skin tones, making them very versatile products.
 |
| (http://www.urbandecay.com/naked-palette-eyeshadow-by-urban-decay/245.html -Viewed 12th February 2015) |
Sources:
- Urban Decay target audience- (https://marketing555.wordpress.com/2012/01/10/urban-decay/) -Viewed 12th February 2015
No comments:
Post a Comment