Urban Decay Summer Look: Moodboards

Make-Up Moodboard: 

 

Hair Moodboard:

These are my mood boards for my summer inspired Urban Decay look. I have chosen to look at bronzed, dewy skin, as skin is very important amongst the Urban Decay brand, golden eye tones like in the 'Naked' palettes, and bright orange lips with slicked back hair for a classic yet slightly edgy and fashion forward summer look.  

I also looked at previous Urban Decay spring/ summer ad campaigns and found that they also use bronzed hues, contoured skin and thick brows which will all feature in my summer look. 

(http://imgkid.com/urban-decay-cosmetics-2014.shtml -viewed 28th February 2015)

(http://www.musingsofamuse.com/2011/12/urban-decay-naked-2-available-now.html -viewed 28th February 2015)

References: 

• www.allwomenstalk.com -(viewed 28th February 2015) 
• www.co-operativepharmacy.co.uk -(viewed 28th February 2015) 
• www.etsy.com -(viewed 28th February 2015) 
• www.fashionnow.website -(viewed 28th February 2015)  
• www.fearnobeauty.com -(viewed 28th February 2015) 
• www.forums.thefashionspot.com -(viewed 28th February 2015)  
• www.hauteinhabit.com -(viewed 28th February 2015) 
• www.memeaddicts.com -(viewed 28th February 2015)  
• www.news.creatorsofdesire.com -(viewed 28th February 2015)  
• www.ohnotheydidnt.livejournal.com -(viewed 28th February 2015)  
• www.pintrest.com -(viewed 28th February 2015)   
• www.pixgood.com -(viewed 28th February 2015)  
• www.polyvore.com -(viewed 28th February 2015) 
• www.primped.com.au -(viewed 28th February 2015)  
• www.reddit.com -(viewed 28th February 2015)  
• www.selftanningqueen.com -(viewed 28th February 2015)  
• www.thesecretblogger-2011.blogspot.com -(viewed 28th February 2015)  
• www.vogue.com.au -(viewed 28th February 2015)  
• www.wardrobelooks.com -(viewed 28th February 2015)  

Urban Decay Day Look: First Idea

This is the first look I designed in the style of Urban Decay for a daytime look. I started by applying a base of Kryolan alabaster foundation mixed with matte primer and buffed well into the skin. I then contoured with G177 foundation. Then I powdered the skin well to make sure it looked matte. Next I applied a MAC blusher in 'stay pretty' t the apples of the cheeks to create a pink hue on the skin. Then I filled in the brows with a Georgio Armani brow pot in 'amber' to give a solid brow look. I then lined the waterline with a black kohl pencil and then created the black liner flicks with a gel liner. I then mixed a bright metallic pink loose Inglot eyeshodow with a potion to liquidize it and applied that in the same style as the black flick to each eye. I then also applied this shadow mix to the lips. Finally I finished my look with a few coatings of mascara and some Ardell false lashes in 'demi whispies'. I also experimented with putting some more pink liner under the eye.  

 

 

 

I am quite pleased with the way my design turned outs it is a simple look but I believe it embodies the Urban Decay style which is slightly more unusual than a traditional day time make-up look but without being too over the top. I prefer the pink just on the upper lid as it is in the first three images. The images could have been improved by being taken in a studio and also my eye lids are quite dry so the look may have worked better and had a nicer finish if I had used another model. I could have also added a bit more blush to the cheeks as you can't really see it very well on camera. 

Urban Decay Packaging, Best Sellers, and Target Audience

Urban Decay is almost as well known for its beautiful packaging as it is for is high quality make-up. Each range is given its own unique packaging, often based around mirrored looks to match their shop interiors, such as the sheer revolution lipsticks, and also floral designs and striking patterns in purple tones, such as the 'Nirvana build your own palette' and the 'Vice' palette.  

 

(http://www.makeupandbeautyblog.com/face-of-the-day-fotd/urban-decay-vice-2/ -Viewed 12th February 2015) 

  

(http://www.urbandecay.com/nirvana-by-urban-decay/507.html -Viewed 12th February 2015)

Urban decay is mainly aimed at the age range of 15-40, quite a wide age range, so the packaging is appropriate for the target audience as it is sophisticated with an element of fun and edge. It's products also suit their target audience as there are bright eye palettes for younger customers such as the 'Electric palette' and more sophisticated shades of lipsticks and shadows for the more mature customer.  

(http://www.urbandecay.com/electric-pressed-pigment-palette-urban-decay/421.html -Viewed 12th February 2015)

(http://www.urbandecay.com/revolution-lipstick-by-urban-decay/378.html -Viewed 12th February 2015)

Urban Decay are renowned for their 'Naked palettes' which are amongst their best selling products, alongside their 'Eyeshadow primer potions' and their 'all-nighter long lasting setting spray'. This is because they are products of quality which can be used to create any look and suit all ages and skin tones, making them very versatile products. 

(http://www.urbandecay.com/naked-palette-eyeshadow-by-urban-decay/245.html -Viewed 12th February 2015)

Sources: 

• Urban Decay target audience- (https://marketing555.wordpress.com/2012/01/10/urban-decay/) -Viewed 12th February 2015

London Trip: Urban Decay Demonstration

We took a trip to London and visited the Urban Decay flagship store in Covent Garden, which was especially useful for me as they are my chosen brand. We had a demonstration with Danielle Roberts, one of the talented MUA's at the store. Danielle created a beautiful look of a  dramatic cut crease eye filled with gold glitter and finished off with fuchsia brows and lips. It was very interesting to learn and will definitely be something I will try and master in the future.

 

Whalst we were there, I also got a chance to look at the shops interior and how their products were displayed. The interior itself was beautifully done with an eye catching colour combination of silver and purple throughout the shop with ornate mirrors, which goes hand in hand with the decorative packaging of their make-up products. The make-up was neatly arranged  on both sides of the shops with clear sections of skin care, prep and primers, foundations, eye make-up, lip colours etc all in their own sections, with their best selling products placed in a display on a table in the centre of the shop to draw the customer towards them. It is a small shop giving the buyer an intimate feel with the make-up artists on hand to help with any questions the buyer may have. 

(http://fashion.telegraph.co.uk/beauty/news-features/TMG11282389/Urban-Decay-sets-up-shop-in-Covent-Garden.html -Viewed 10th February 2015)