Technical Week 2: 50's, 60's and 70's Hairstyles

We see many influences from the ears of the 50's, 60's and 70's in todays fashion, hair and make-up styles, as fashions are always recycled but created with a new twist each time. In the 50's, barrel curls and strong side partings were popular amongst women, whilst the 'teddy boy' hairstyle as popular amongst men, and is often used as a style for women with shorter hair nowadays. The 60's style was  very volumised with a lot of bouffant at the crown of the hair. The 70's hair was also quite volumised with flicks and centre partings also being common features.    

  

You will need: 

• Dry shampoo 
• Curling tongs 
• Paddle brush 
• Pintail comb 
• Hairspray 
• Kirby grips and pins 

Method:  

• 2nd day washed hair is easier to work with but if hair is freshly washed add dry shampoo to the roots and brush through well. 
• Section hair off according to the style you want to create. 
• Start at the top of the head and curl hair down towards the root vertically to crate lift. 
• When removing the curling tongs from the hair try and keep the curl in tact and pin into place to set. 
• Continue this process around the crown area of the head and then continue to curl the rest of the hair but don't pin into place. 
• Remove all the pinned curls and brush them through with a paddle brush making sure the hair is being brushed between a flat hand and the brush to avoid static hair. 
• Backcomb at the root taking care when doing so so that you don't knot the models hair. 
• Smooth over the top of the back combed area either with a brush or with a piece of un-backcombed hair bought over the top of the backcombed area. 
• Grip into place where required. 
• Finish with hairspray. 

 

 

 

 

Here, I have created a 60's style half updo. I was not that happy with it, as I feel I should have backcombed the top section more to achieve more volume, and the section of hair at the front was too thick. I also should have brushed the curls out for a more authentic and sleek look. 

 

 

 

Here I decided to make the style a loose style, but I kept some of the shape of my first style and brushed out the curls to give a more smooth and finished look. I was happier with this style although I should have still back combed the root more to add in more volume to make it look more 60's. 

 

My Chosen Brand: Urban Decay

For my chosen brand, I have picked to look at Urban Decay, as it is one of my favourite brands and I really love their range of products and the packaging is also beautiful.
Urban Decay is and American brand based in Newport Beach, California. It was founded by Wende Zomnir, Sandy Lerner, Pat Holmes and David Soward. Urban Decay launched in 1999 with 10 lipsticks and 12 nail varnishes. Urban Decay was created because at the time the market was mostly pink and red colours in make-up, and they wanted to make a difference by introducing a new variety of colours. The first palette made was inspired by the urban landscape to fit with the name of the brand, and the shadows were called names such as 'smog' and 'oil slick'.  L'Oreal acquired Urban Decay in 2012, and it is now sold in department stores world wide such as Macy's, Sephora and Debenhams. Urban Decay also promote themselves as being a cruelty free brand against animal testing and PETA support them on this.

Urban Decay use a wide range of looks in their advertising campaigns. The first one I chose to look at was the campaign for their revolution lipstick. I think the campaign works very well for the product that it is selling, as straight away you are drawn to the models dark lips. The roses in the background compliment the lipstick, and the models pose is feminine yet her sidewards gaze is intense, suggesting a feminine product but with a powerful edge.

(http://pixgood.com/urban-decay-advertisement-campaign.html -Viewed 25th January 2015)

The second advertising campaign I chose to look at is the one for naked skin foundation. It is a much more simple advert than the one above, with the muted colours and much more natural looking make-up, but it suits the product that its selling- its selling a no make-up make-up look. The use of the two diverse models also shows the versatility in the product and that it s suitable for everyone with any skin tone. It is captivating in an understated way.

(http://jahbranding.blogspot.co.uk/2014/05/urban-decay-hair-research.html -Viewed 25th January 2015)

The third campaign I chose to look at was the Summer 2013 advertisement for 24/7 glide on eyeliner. It is tailored to the product well as you are instantly drawn into the bright greeny turquoise colour of the liner with the rest of the make-up being kept simplistic and natural looking so that the eyeliner is the only thing you focus on. The coloured striped background is also complimentary to the look and adds more 'pop' to the image.

(http://www.eyeshadowlipstick.com/15853/urban-decay-summer-2013/ -Viewed 25th January 2015)

  

Technical Week 1: Volumising Blow Dry

You will need: 

• Moose 
• Hairdryer with nozzle
• Round barrel brush 
• Curling tongs 

Method: 

• Hair should be damp but not wet to start the blow dry from. 
• Put a small amount of moose into the roots of the hair, especially when creating the blow dry on finer hair to help create lift. 
• Use a hairdryer with a nozzle on the end. 
• Work with the round barrel ceramic brush. 
• Section off the hair and start with the underneath section. 
• Place the brush under the section of hair and lift vertically. 
• Dry under the root and then on top of the root, maintaining the lift until the root of the hair is dry. 
• Then dry the ends of the hair, still lifting the hair to maintain the volume. 
• Start at the back, then side side for each layer. 
• Can crimp at the root to create more volume, but make sure the crimp is well hidden. 
• To finish off, curl the ends of the hair loosely with tongs and brush out smoothly to create volume throughout the style. Can also backcomb at the root for added lift. 

Technical Week 1: Matte vs. Dewy Skin

You will need: 

• Cleanser 
• Toner 
• Moisturiser 
• Primers 
• Foundation  
• Concealer
• Powder 
• Variety of make-up brushes 

Dewy Skin- Method: 

• Prep skin thoroughly with cleanser and toner. 
• Moisturise thoroughly. 
• Choose a satin primer and add a small amount of satin finish foundation to it and mix on the back of your hand. 
• Apply evenly to the face and buff into the skin well. 
• Add concealer to any necessary areas of the skin. 
• Can adda highlighter along cheekbones, down nose and across the forehead to add to the 'dewy' effect. 
• Skin should look fresh and clean. The make-up base should not be heavy.  

Matte Skin- Method: 

• Prep skin as before but use a littleness moisturiser. 
• Mix a matte primer with a matte finish foundation, with more foundation than primer, and apply. 
• Buff into skin well and add concealer in any necessary areas. 
• Powder well, pressing it in to the skin for an extra matte look. 

Further Brand Research: MAC

I have chosen to research the brand MAC Cosmetics as they are a personal favourite of mine and I wanted to find out more about them as a brand and their products. 

MAC was founded in 1984 in Toronto, Canada by Frank Toskan and Frank Angelo. Its parent brand is Estee Lauder and the products were initially designed for professional make-up artists. The first MAC store opened in 1991 in New York to make the make-up available to the general public. 

MAC sell a variety of make-up and skin care products and brushes. Examples include foundations, concealers, powders, lipsticks and glosses, nail polish, eyeshadows and liners, false lashes, make-up brushes, skincare products and perfumes. MAC is also famous for its collaborations with singers, actresses and models, such as Rihanna, Lady Gaga, Miley Cyrus and Brooke Shields, and also its collaborations with films, franchises and TV shows such as Wonder Woman, Disney Villains, Maleficent, The Simpsons, Kinky Boots, Nasty Gal and others to make collections. 

MAC have a variety of artists in many parts of the world such as Africa, Asia, Australia, Europe, India and North and South America. These people are the MAC artists backstage, on set and behind the scenes. All the artists have small individual profiles on the MAC website.  

I really like the MAC advertisements for their different collections, as they can range from very edgy, to editorial, to commercial, depending on the product and the target audience. The first advertisement I chose to look at was the Miley Cyrus Viva Glam for MAC advertisement campaign. I really like this campaign, as firstly I am a huge fan of Miley Cyrus, which instantly caught my attention! They have a used a colour scheme of bright pink and some black, which is fitting as the collection consists of a hot pink lipstick and a hot pink sparkly lipgloss, with all proceeds going to help fights HIV and Aids. The image is very eye-catching with the bright colour scheme, and Miley is holding a striking and strong pose which also draws you in. 

(http://www.maccosmetics.co.uk/whats_new/14239/New-Collections/Viva-Glam-Miley-Cyrus/index.tmpl -Viewed 20th January 2015)

The next collection I looked at is the 'Lightness of Being' collection, which is all about being 'free spirited' and contains a lot of pastels, with frosted colours and shimmers as well. The collection is delicate, feminine and light. The collection includes a selection of eyeshadows, eye pencils, lipstick, lipgloss, skin finish powder, nail polish, and three brushes. The advertisement campaign has a very light and airy feel to it with pastel colours used, and lots of flowing fabric to create a soft and dreamy look. I think the advertisement image suits the collection very well, as it is all about soft colours with a light feel to them, but I don't find it very eye catching and don't particularly like the colour scheme of the peaches and blues in it.

(http://www.maccosmetics.co.uk/whats_new/13732/New-Collections/Lightness-of-Being/index.tmpl -Viewed 20th January 2015)

The third collection I looked at was Parabal Gurung for MAC. The collection embodies 'modern glamour', with smokey and guilder hues in luxury packaging. The collection includes eyeshadow palettes, eye pencils, lipsticks and lip glosses, bronzer, and a creme colour base. The packaging from the collection is very different to MAC's usual black packaging, and instead it is all vibrant mirrored gold giving a more luxe feel to the collection. The advertisement campaign for the collection is quite simple, but very striking and embodies the collection well, as the girl looks fierce, sexy and glamourous without being too over the top and wearing too much make-up.  

(http://www.temptalia.com/mac-x-prabal-gurung-collection-holiday-2014 -Viewed 20th January 2015)

Beauty and the Brand Introduction

The 'Beauty and the Brand' unit is based around make-up and hair brands in beauty and fashion. In this unit we will be choosing a brand that has an interest to us and creating six different looks in the style of the chosen brand: one daytime look, one evening look, one spring/summer look and one additional look advertising a product other than make-up that our chosen brand also sell. We will also be having a timed assessment creating a look of our choice in the style of our chosen brand.  

 I am thoroughly looking forward to exploring this unit, as fashion and beauty are such a key part of industry and I am really looking forward to broadening my knowledge and learning new skills test will help me in my future career. I hope to come away from this unit feeling confident that I have gained new skills and ready to put them into practice in the industry. 

(https://francisferreiramakeupartistry.wordpress.com/tag/beauty/ -Viewed 20th Jan 2015)

Christmas Homework: Illamasqua

For the Christmas homework, we were set the task to pick a make-up brand of our choice and to research into the brand to find out about their range of products, their collections and when they were launched.  

I chose to look at Illamasqua, as it is a very creative make-up brand which pushes the boundaries with colour and they especially think outside the box for their advertising campaigns which really captivates me. I also use some Illamasqua products both in my make-up kit and for my personal use and I really enjoy the results their products give me. Illamasqua was launched in London in 2008 and their message is to empower people to press their individuality. Illamasqua takes inspiration from all ends of the spectrum, such as Berlin in the 1920's to make-up in film and theatre to members of the 'alternative scenes'. They made their debut in Selfridges on Oxford Street, which was the biggest retail space given to an unknown brand. They now have 3 stores across the UK and many concessions in department stores world wide. Illamasqua also pride themselves for being 100% against animal testing. There are 8 main members of the Illamsqua team, including the well known make-up artist Alex Box who is the creative director of the brand. Illamasqua is mostly known for its make-up, but it also sells fragrances, nail polishes and false eyelashes alongside the make-up, which are all also very popular.  

I really enjoy the collections at Illamasqua, as they are all so different, with eye-catching adverts and beautiful pieces of make-up with a story behind each piece. One of my favourite collections was the 'Throb' collection which was released in Januray 2011. As the name suggested, the collection was all about passion, pleasure and love. The collection included three nail varnishes, a red lipstick and a bright red lipgloss. I absolutely loved the images they released for this collection, as the make-up sticks to a basic colour palette with a pop of red on the lips, but is beautifully done and shows off the collection to its full potential. 

(http://www.illamasqua.com/explore/collections/throb/ -Viewed 10th Jan 2015)

Another collection I also loved was the 'Theatre of the Nameless' collection, which had the story of an erotic adventure with exotic dancers, actors, anarchists and the distant leaders of the underworld subcultures. It was also influenced by the seedy nightlife in 1920's Berlin but with a modern take. The collection consisted of 4 nail varnishes, 2 lip glosses, 1 lipstick, 2 cream blushers and two pairs of false eyelashes. The images from this collection were particularly striking, as they included a number of models, all with different looks. They are mesmerising images and are unexpected to see in a high street make-up brand, where the products can be used for everyday use, but can equally be used to create masterpieces such as the ones we see on the advertisements. 

 

(http://www.illamasqua.com/explore/collections/theatre-of-the-nameless/#totn-products -Viewed 10th 2015)

(http://www.illamasqua.com/explore/collections/theatre-of-the-nameless/#totn-products -Viewed 10th Jan 2015)

  

The third collect I have chosen is the 'Once' collection, which is about the passing of time. Alex Box describes it 'Old cannot exist without new, juxtaposition exalts the differences. She endures, her spirit is encapsulated, timeless and as present and as vital as the morning light, whilst everything around her gently decays. She feels both vintage yet with a modern vital spirit. Beauty endures.' The collection includes, one nail varnish, 3 metallic eye shadow creams, a powder blusher and 2 lip glosses. The photos from this collection are stunning, as they have an 18th century feel but with modern influences. I love how when Illamsqua shoot a campaign, they don't only focus on the make-up, but also carefully consider the staying of the hair, the clothing and the setting of the shoot, which creates an overall magical look to all of their collections. 

(http://www.illamasqua.com/explore/collections/once/ -Viewed 10th Jan 2015)

Sources:  
http://www.illamasqua.com (Viewed 10th Jan 2015)